Nestl Essay Example | Topics and Well Written Essays - 2500 words

Nestl - Essay ExampleAs a egress business memorial tablets across nations are breaching political and geographical boundaries in an attempt to grab a sell of the market. The emergence of developing nations has created numerous opportunities for business organizations so as to expand into different markets. This has triggered a brandish of competition among the business organizations to garb each others market share. International expansion to a fault poses numerous challenges for multinational firms which put one over operations in different regions as markets in different nations have distinct consumer tastes and preferences apart from large scale variations in macro economical and political environments. The present learning would deal with the aspect of international expansion and its effects on the proceeds and marketing and product strut of the organization. The organization selected for the study is hold tight. The choice of the organization assumes significance consid ering the fact that the firm has its markets in numerous regions and has a large range of product mix and categories that cater to many segments of the consumers across the world. About the Company Nestle is the global leader in the food and beverage industry segment and has a significant strawman across numerous consumer markets across the globe. The origins of the company date back to the year 1866 when Henri Nestle founded the organization in Vevey Switzerland. The company has since then grown up a long way to emerge as an organization which boasts of its business presence in almost all the major markets of the world with a profit allowance account of CHF 108 billion providing employment opportunities to about 280,000 individuals. The companys mission is to provide best quality and passing nutritious food to individuals across the globe (Nestle, 2011). Opportunities and Challenges of International Marketing International expansion has given get on to a new term called Multina tional Corporation. The word multinational in business idiom implies an organization in which the marketing related tasks are formulated in numerous nations and are merged across all the markets where the firm operates (Onkvisit & Shaw, 2008, p.5). International expansion throws numerous opportunities and challenges before an organization. On one mountain it opens up numerous opportunities in the form of new markets with good potential. Saturation of a particular product line can likewise be handled by a firm if it introduces the product in newer markets. It also reflects numerous challenges for an organization as large scale market fluctuation and adaption with the local culture and sentiments process a major role in the success of firms in the international markets (Czinkota & Ronkainen, 2007, p.10). Figure 1 The wreak of International Marketing (Source Philips, Doole & Lowe, 1994, p.28) The number above shows the process of international marketing in multinational organizat ions. The figure shows numerous challenges such as attitude based barriers, unsolicited orders, lack of willingness as well as time frame based commitment to the