Marketing Discussion Assignment Example | Topics and Well Written Essays - 750 words

Marketing Discussion - Assignment ExampleFor example, I got ripped off when the seller sold me an 8 oz bottle of mineral water at $5 each stating the water has health-revitalizing divisions. Next day, I later learned that the all mineral water competitors, unheeding of price sell the same type of mineral water. I could have bought a lower priced competitors product and save money for a snack food. Two days later, I took advantage of a stores discount sale promotion and saved 70 percent on my purchase. Further, the average company can honestly make profits and similarly turn value to its current and prospective customers. To increase customer demand, the company essential advertise the benefits of buying its products. For example, AMD grabbed a huge share of the Intels computer chip market segment because Microsoft refused to incorporate the changing needs of its current clients (Jagpal, 2008). REFERENCES Jagpal, S. (2008). partnership for Profit How Marketing and Finance Can Wor k Together to Create Value. New York University Press. Lilien, G. (2012). Principles of Marketing . New York Decision Pro Press. Question 5) Nike, Gatorade, and other companies devour both emotional and intellectual marketing strategies (Moehlman, 2010). Nike persuades its current and prospective customers that its shoe products are high fictional character products and fashion trend makers, a necessary ingredient of sport lifestyles (Hill, 2009). Gatorade insists that Gatorade is a high quality sports ability enhancing beverage, thirst quencher plus energy drink (Nestle, 2007). Further, the product advertisings promise of a better(p) sports life makes the consumer feel they are reaping the advertisements promises. For example, the Nike shoe wearer feels proud he or she intelligently bought and current feels the quality comfort. Consequently, other competitive products offer different benefits. For example, including Coke and Pepsi beverages, offers different benefits that includ e lower prices and availability of the products. The companies maximize the point of differentiation in marketing communications by focusing on a market niche. Nike focuses on selling sports shoes. Gatorade markets sports drinks. REFERENCES Hill, C. (2009). Strategic Management Theory. New York Cengage Learning Press. Lilien, G. (2012). Principles of Marketing . New York Decision Pro Press. Moehlman, M. (2010). Target Market. New York BeWrite Press. 6) The unite States sports shoe industry includes many competitors. The sports shoe industry caters to the shoe needs of athletes, sports buffs, and sports shoe lovers. Nike is the industry leader (2011 $24.13 billion) generating the highest 2011 revenue. Adidas is the challenger (2011 $18.82 billion) because of its lower revenue. Further, Adidas go out exert special efforts to reach Nikes higher revenue level. To increase revenues, the three company types (leader, follower, and nicher) allocate significant budgets to advertise their products many advantages (Lamb, 2011). The three sports shoe competitors offer quality luxury products at competitive store prices. Each competitor offers comfort, reasonable price, and quality shoe products. The company having the best advertising appeal, pricing, availability or location, will win the current and prospective clients mind, heart, and money (Graf, 2009). Puma is the nicher (2011 $3.9 billion) by creating unique, individual, personalized products